Forbes - PRNewswire
Zsweet ® all natural, 100% All Natural, Zero Calorie Sweetener to Showcase at the Fancy Food Show in New York.
Imagine a sweetener that not only tastes good, but is also good for you, can assist in the control of obesity and maintaining normal blood sugar levels. Ventana Health Inc., makers of Zsweet ® all natural, has announced that it will be exhibiting at the Fancy Food Show (booth # 4865) in New York at the Jacob Javits Center from July 9-11 to feature its new, zero calorie, 100% natural sweetener.
Positioned not as a sugar substitute, but rather as a healthy sugar alternative for a discerning clientele, Zsweet ® all natural has built an international fan base following several months of introductory online and limited trial health food store sales. Consumers have responded enthusiastically to its refreshingly natural taste, which doesn't eclipse the sweetness of sugar, texture that is consistent with sugar and ease of use in cooking, baking and flavoring of hot and cold drinks. And the natural taste is no coincidence. Unlike the numerous artificial sweeteners that currently crowd shelves and restaurant tabletops in a nearly half a billion dollar market segment, Zsweet ® all natural contains no chemical ingredients or caloric and carbohydrate fillers or dietary supplements.
Zsweet ® all natural is unique in its proprietary blend of extracts from fruits and vegetables with erythritol, a naturally occurring polyol or sugar alcohol, which actually contains neither sugar nor alcohol, but shares parts of their chemical structures. erythritol, unlike other polyols, is highly digestible and is unlikely to cause side effects, such as bloating or cramping.
Zsweet ® all natural also offers tangible benefits for people concerned about blood sugar and those prone to obesity. A recent clinical study by Toronto based, Glycemic Index Laboratories, Inc. confirmed no elevation or reduction in blood sugar from a 15-gram serving. The Kosher certified sweetener has also been endorsed by Nicholas Perricone, M.D. in his New York Times best selling book, "The Perricone Weight-Loss Diet".
Since 1955, the National Association for the Specialty Food Trade's Fancy Food Shows have been the premier marketplace for specialty foods ... where specialty food retailers, restaurateurs, supermarket and department store buyers, gift shop owners and others discover distinctive, profitable new food products to grow their businesses.
Fancy Food Shows attendees come to see more than 2,100 exhibitors from around the world, presenting more than 100,000 specialty foods to discover and sample.
Business booms at these trade-only shows, in a unique decision-maker to decision-maker environment. An impressive 87% of all attendees either authorize or recommend purchasing decision.
Zsweet ® all natural was launched for consumer use in January 2006.
The Ventana Health mission is inspired by consumer demand worldwide to find and adopt intelligent food alternatives of the highest integrity and quality that tastes good and is healthy for you.
The cornerstone message of the Ventana Health products is built on education as to the options regarding healthy living alternatives and food choices.
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